The Links you Clicked 7 Times This Hour, BTS
Building the future for 6 million global users through 10 billion yearly shortened link clicks and QR code scans.
Scroll down to see BTS (behind the scenes)
High-level View of Bitly's Brand Strategy
Bitly is a global leader in link management and QR code solutions, trusted by over 400 million creators across industries—including enterprise businesses, educators, small-to-medium businesses, and influencers. By simplifying the way information is shared and tracked, Bitly enables users to connect with their audiences effectively. See the Personality Spectrum and Archetype Wheel:
Industry
Technology Software
Founded
2008 by Todd Levy
Products
Links, QR Codes, Analytics
Team Size
4 Brand Designers
Brand Landscape
Brand and Impact
Imagining Connections Across Digital and Spacial
Bitly's brand is special and easily recognizable across your YouTube subscription links from influencers to their owned branded experiences – stemmed across 2/3 Fortune companies. My goals were to bridge brand stories to growth opportunities.
ny.tims
stanford.io
ts.la
dly.harvest
amz.to
Projects
How I'm Making an Impact Across Product,
Brand and Growth Marketing Teams
Bitly.com and Blog
I focused on creating a seamless user experience through illustrated components, Figma UI layouts and data to hit landing and site page goals across key initiatives.
Website
Digital Marketing
Digital ADs to Bitly.com signups
Created impactful visuals to enhance brand visibility and drive engagement across platforms.
Customer Signals and Triggers to Emails
Designed visually compelling email templates that improved user retention and nurtured customer journeys.
Lifecycle Marketing
Apple, Google, Canva Marketplace and Beyond
Created optimized app store assets to increase downloads and improve Bitly's mobile presence.
App Store
Team Experience
Creative Teams in San Francisco,
New York, and Europe
Bitly marketing, growth and product design operates at it's headquarters in New York with 2 product offering (QR Codes and Shortlinks). I've developed structure for virtual and in-person creation working with global teams in my 6.5 years.
Deliverable Execution
Bitly.com Touchpoints
Areas of focus across internal and external actors. Over 2,000 quarterly deliverable exports were created through iteration and live publish to unify employee and customer experience.
Spot Graphics
Iconography, Motion
Illustration
Hero, Modules, Page, Banners
Social Media
Twitter, Meta, Instagram, Pinterest
Print Layout
Office signage, Badges, Cards
Landing Page
Digital Marketing, HotJar Research
Experience
Ebook, Employer Swag, Events
Templates
Documentation, Slides, Sales, Decks
Data Driven Design
Optimizely, G4, Bitly, AI (GPT-4)
Testimonial
Trupti Desai – Sr. Director of Growth Marketing, Bitly
At Bitly, Edison was not only our adept visual designer but also a collaborative powerhouse supporting numerous teams across the organization.
His multifaceted skill set and unwavering dedication to quality consistently enriched our team dynamic, while his infectious enthusiasm for innovation and creativity made him a true champion of our culture. Working alongside Edison was a pleasure, as his collaborative spirit and support extended far beyond his role, leaving a lasting impact on both the company's visual identity and its overall creative output.