Shutterfly Performance Marketing

Imagery, Copy, Collaboration and Pride for Performance

Selecting imagery from our
Shutterfly "Pin Up" Wall

I combine creativity with a deep curiosity of performance marketing metrics to deliver designs that resonate with audiences and drive action for over 600 products.

Systems Across Brand

Design for

Shutterfly and Tinyprints

As a Visual Designer, I had the opportunity to create impactful banner designs for Tiny Prints and Shutterfly, two leading brands in the personalized stationery and digital photo product space. My work spanned across static and motion designs, tailored to drive engagement and conversions across multiple platforms.

Process & Project Goals

Foundation for Top 3 Performing Products

I would sync with Performance Marketers, Social Media, Creative Directors and Photographers to assemble core goals across our digital products to site or external pages.

Research and Planning

Promo Copy to User Action in ADs

I would create layout concepts and 3 versions for performance marketing to test across user-journeys – paired in collaboration with Copy Managers.

Wireframe and Conception

Attracting Impressions, Clicks and Actions.

Static banners on Shutterfly and Tinyprints company website to motion were created across external: Pinterest, Etsy, Slickdeals, Instagram and Meta.

Motion and Delight

Deliverable Output

Select Display ADs Created
on a Weekly Basis

Considerations and Next Steps

Performance Marketing ADs and Imagery Management

Designs created and DAM imagery management

9 Variants to Test

The most exciting part from Shutterfly was seeing the numbers in relation to banner results. I could see how black banners improved conversion by 10%. This resulted in greater revenue across Shutterfly and brand alignment for all products in Q4 Holiday season.

Imagery Management

I would update our professional shots across Google Suite and pinup shots in our creative studio for design all hands. Details for copyrighting, naming, numbering and file size management were created through Adobe Bridge and Photoshop for Shutterfly.com