Nerdwallet Branded Content

Deliverables Designed to Communicate and Convert

Infographics are part of the Nerdwallet content engine for higher article engagement and social drive – seen weekly across holiday articles.

Behind the Design

Money is Paper and This is Nerdwallet Papercraft

Nerdwallet Partnered with Hattie Newman to have a new seasonal system – "saying it with paper" to storytell brand stories for holiday shopping. 4 pieces were created seasonally to use across campaigns.

Process & Project Goals

Narrowing our Audience: Black Friday Shoppers

I would sync with assigning editors and find campaigns that drive article views. Black Friday was narrow downed as priority to highlight. Kick-off planning meetings were set through Zoom & Asana.

Research and Planning

Photography and
Adobe Creation

I would select images that worked with our Brand Photographer and photoshop experience that translated on social media and Nerdwallet Articles.

Design Coordination

Uncovering Compelling Points for Readers

Wireframes were created to show progress and provide areas for our writing team to have copy counts and work through infographic points. I would share these layouts with our Creative Lead on Asana & in our 1:1 syncs.

Layout and Data

Deliverable Output

Select Infographics Created
on a Weekly Basis

Editorial Illustration
Select Sample Created in Adobe Illustrator

Outcomes

Branded Deliverable Results

Exploration and checks to systems for Nerdwallet

Improved Time on Site

Visually appealing and informative infographics can keep users on the site longer as they digest the information – translating across social media with Meta and X.

Retention on Information

Infographics simplify data and make it easier for audiences to retain key messages, improving brand recall. Overall 10+ infographics were created quarterly to build on reader experience.