Bitly App Store
Eye-catching Visuals That Guide Users to Their ‘Download Now' Moments
In 2022, Bitly partnered with Canva to launch a marketplace integration, enabling users to seamlessly incorporate Bitly’s short links and QR codes into their designs.
Following our Data
Bitly x Canva
This collaboration was driven by the insight that many Canva users were already manually adding short links and QR codes to assets like posters, business cards, signage, and flyers. Our goal was to align our product offering with global climate trends showing feature adoptions for Bitly tools.
Digital and Hybrid-work
Safe and secure check-in, ordering experiences
with QR Codes
User-generated Content
Real Estate, Education, Food sectors activating
with lean resources due to the pandemic
Personalization
Branded links and QR codes were leading in
Bitly app use (beyond black and white squares)
Control in Data
Geographical link clicks and scans were ways
businesses could measure consumers use
Research Tool Landscape
Identified Areas – Opportunity Solutions
Differentiating in
a Saturating Space
With at least seven competitors in the QR code space—and competitor Flowcode launching their integration earlier—there was executive urgency to deliver this plugin effectively within a tight two-week timeline.
Problem
Moving with the Media & Internal Data
I partnered with our Product Marketing Manager at Bitly to incorporate meaningful findings with popular creation tools to empower creation for real estate consultants. This narrative refinement built our campaign identity.
Trends and Insight
Strategy Canvas
Uncovering
Bitly's Blue Ocean
I looked at areas where we could differentiate ourselves in our product offering to reveal and inspire potential with our app store graphics. 6 buckets stood out after creating Miro sticky clusters + our blue ocean opportunity.
Bitly
Flowcode
Read, Bulk QR
Hello QArt
Hypothesis Driven Design
Canva Integration Partnership
We believe we will enhance Canva’s app store engagement by showcasing how Bitly’s QR codes can revolutionize real estate marketing.
The goal is to create graphics that show the potential of this collaboration for real estate professionals across US and global tail winds for companies and agents.
Testing and Results
Unlocking Real Estate Marketing Potential with Bitly and Canva
Because the app store was saturated with QR codes, I created an A/B/C hypothesis test with our product marketing lead to include humans + industry topics (real estate) to our hero card graphic.
Customer Growth
The strategic integration of Bitly’s tools into Canva’s ecosystem led to a significant increase in Bitly Basic/Pro accounts. Our B test showed most success with UXR seeing this as best onward.
Engagement Impact
“Use in design” connections within Canva, showcasing the seamless integration of Bitly’s features. We trended 400 daily plugin adds using this industry theme of real estate + faces vs just a QR code icon.
Testimonial
Tiffany Fowell – Content Marketing Manager, Bitly
I had the pleasure of working closely with Edison at Bitly, where he always brought creative solutions and finesse to our projects.
He was a go-to teammate, always willing to jump in and help, and his energy had a positive impact on our team and culture. Collaborating with Edison was easy and fun, and his attention to detail made everything he worked on so much better. Any team would be lucky to have him.