Simplifying Money Decisions for a Brighter Future
Deconstructing difficult article topics through content and communication design for 29 million monthly readers.
High-level View of Nerdwallet's Brand Strategy
NerdWallet is a trusted personal finance platform, empowering over 29 million monthly users to make smarter financial decisions. By simplifying complex financial topics, NerdWallet connects individuals and small businesses with the tools, insights, and resources they need to achieve their financial goals. See the Personality Spectrum and Archetype Wheel:
Industry
Financial Technology
Founded
2009 by Tim Chen
Products
Credit Tools, Articles, Resources
Team Size
7 Brand Designers
Brand Landscape
Market Potential at Nerdwallet
From Financial Confusion to Empowered Decisions
With a $30 billion Total Addressable Market in personal finance, NerdWallet focuses on the Serviceable Addressable Market of financially underserved individuals and captures a Serviceable Obtainable Market by delivering tailored tools and insights to empower smarter money choices.
Solutions and Projects
How I'm Making an Impact Across Design
Brand and Communications Teams
Brand and Communication
I created best practices & template guidelines for company and team use.
Deck Guides
Repository and Systems
Imagery and
Company Systems
With 90 assigning editors at Nerdwallet to service as needed, my goal was to find article graphic solutions. DAM repository management across content imagery, illustration, and iconography for Brand Teams.
Infographics, Social,
and Content
I created weekly sets for snackable / sharable content across social and Nerdwallet Articles
Deliverables
Trends and Problem
How can Visual Design Make Finance Easy?
North of 80% of American’s experienced money-making decisions hurdles. As the first content visual designer at NerdWallet, I simplified complex financial literacy articles into clear, engaging visuals to unearth common pitfalls and strategic saving paths.
60
80
40
20
Stress & Intimidation
Lack of Confidence
Access to Guidance
Design Impact
Elevating Financial Literacy Through Design
With our market opportunity, I led the creation of over 500 deliverables across the site, implementing strategic design approaches that enhanced user engagement, fueled content growth, and seamlessly integrated intuitive visuals.
Spot Graphics
Iconography, Illustration, Motion
Templates
Company Decks, Article Pages
Social Media
Twitter, Meta, Instagram, Pinterest
Infographics
Gated Content, Documentation