Northern California Oakland Based Designer
Designer collaborating with stakeholders, creatives, and agencies.
I'm wired towards brand, marketing and growth-related projects: website, sales, lifecycle, and product. My goals are creating thoughtful design through business-minded research and iteration. Let's work together!
Northern California Oakland Based Designer
Designer collaborating with stakeholders, creatives, and agencies.
I'm wired towards brand, marketing and growth-related projects: website, sales, lifecycle, and product. My goals are creating thoughtful design through business-minded research and iteration. Let's work together!
Experience
Work
Design Lead, Brand | 2017 - 2024
Bitly
Ownership on Brand Design: brand guidelines, Bitly.com UI/UX, email lifecycle marketing, agency collaboration (Clique, Hotwire, Grafik), PR Communication and for brand / growth team initiatives.
Consultant for executive stakeholders on high pressure projects to build digital brand for 360 campaigns – distilling launch goals on Asana task for 3 designers in-house and contractors.
Delivered presentation outcomes for design deliverables: providing design meaning and storytelling value to simplify product value (links, QR Codes) for company communication.
Designer, Content Growth | 2016 - 2017
Nerdwallet
Brand partner for content design team: brand templates, infographic standards, vector illustration and graphic production through Figma App, prototyping & motion.
Designing social communication materials to promote traffic: Black Friday infographics, holiday syndication, mobile readiness, A/B testing, etc. for complex financial topics.
Ownership for 20+ campaign meetings with on-site and remote content Sales + Assigning Editors to graphically elevate financial articles, Facebook, & Twitter presence.
Design Consultant | 2015 - 2026
AECOM
Graphic lead for over 60 deadline driven design projects including: 3D software, proposal publications, keynote decks, large format wall graphics.
Conceptualized & presented communication process & ideas throughout project milestones: Levi’s, Box, Airbnb, AECOM corporate, HP, and other venture capitalists.
Designer, Digital ADs | 2014 - 2015
Shutterfly
Grew product purchase revenue with 10+ quarterly product launches with Google Analytics data on website – testing site banners, modules and hero imagery.
Photography direction and storytelling with stakeholders, copywriters and creative directors to push 4 holiday campaign initiatives at busiest season (October - December).
Collaborated with our internal internet marketing team to build advertisement collateral
(15+ revenue generating projects) for partner channels: mobile and web.
Designer, Marketing | 2012 - 2013
UC Davis
Lead over 80 yearly professional graphic & publication projects under the Dean’s Office style guideline with Adobe CC software, DAM ownership and Google Drive Organization.
Produced graphic collateral with brand color accuracy / CMKY print file setup: brochures, event booth, banner ups, PDF office form, postcards, large format posters & logos.
Projects
Competition + Talks
San Francisco Design Week
Bose Hackathon
Out in Tech
Company AAPI Virtual Talk
UC Davis Business Talk
Microsoft Windows Campaign
Extracirrcular
Health & Yoga
Reading
Design Events
Music
Travel
Podcast Enthusiast
SaaS Case Study
Headspace Parents
Apple Vision Pro sales
Netflix and live content
Wikipedia vs Britannica
Dropbox churn reduction
Design Tools
Productivity
Medium
Adobe Creative Suite
Confluence
Asana Program Management
Figma
Google Suite
AI
Jira
Confluence
Asana
Digital marketing ADs
Illustration
Growth landing page
Lifecycle email
Event Display
Collaboration
Business strategy
Business empathy
End-to-end campaign
Contractor Setup
Presentation
Education
December Design Graduate 2024
d.MBA
Develop deeper business empathy to understand competitive landscapes, stakeholder motives, and value chains, leading to more informed and strategic design decision.
Practiced the ability to quantify and articulate design impact through financial modeling and business metrics, enabling more persuasive presentations to stakeholders
Prototype product strategy through Figma, Sheets and Docs to improve project and program management – incorporating hypothesis-driven design and metrics thinking goals / OKRs.
Figma Program Certified 2023
Dribbble Product School
Coached with Jessie Showalter for design principles and component logic creation for UI/UX design on Figma across atom to project creation.
Created 6 projects across low-fidelity wireframes, research principles and mocks to communicate outcomes, process and export for designers, stakeholders and developer team inspection.
Developed documentation rituals for professional team set up for Figma and working with contractors on UI software.
Graphic Design Extensions 2020
California College of Arts
Refined graphic design and typography knowledge for digital-aged software principles for Adobe and Figma use. 2 weekly projects and team project presentation.
BA – Visual Communication, 2014 (Dean's List 3.7 GPA)
UC Davis
Full 3 year curriculum of Adobe software and design principles for graphic, illustration and 3D work. End to end creation, ideation, pitch and presentation of 8 quarterly projects.
Design Tools
Productivity
Medium
Adobe Creative Suite
Confluence
Asana Program Management
Figma
Google Suite
AI
Jira
Confluence
Asana
Digital marketing ADs
Illustration
Growth landing page
Lifecycle email
Event Display
Collaboration
Business strategy
Business empathy
End-to-end campaign
Contractor Setup
Presentation
Projects
Competition + Talks
San Francisco Design Week
Bose Hackathon
Company AAPI Virtual Talk
UC Davis Business Talk
Microsoft Windows Campaign
Out in Tech
Extracirrcular
Health & Yoga
Reading
Design Events
Music
Travel
Podcast Enthusiast
SaaS Case Study
Headspace Parents
Apple Vision Pro sales
Netflix and live content
Wikipedia vs Britannica
Dropbox churn reduction
December Design Graduate 2024
d.MBA
Develop deeper business empathy to understand competitive landscapes, stakeholder motives, and value chains, leading to more informed and strategic design decision.
Practiced the ability to quantify and articulate design impact through financial modeling and business metrics, enabling more persuasive presentations to stakeholders
Prototype product strategy through Figma, Sheets and Docs to improve project and program management – incorporating hypothesis-driven design and metrics thinking goals / OKRs.
Figma Program Certified 2023
Dribbble Product School
Coached with Jessie Showalter for design principles and component logic creation for UI/UX design on Figma across atom to project creation.
Created 6 projects across low-fidelity wireframes, research principles and mocks to communicate outcomes, process and export for designers, stakeholders and developer team inspection.
Developed documentation rituals for professional team set up for Figma and working with contractors on UI software.
Graphic Design Extensions 2020
California College of Arts
Refined graphic design and typography knowledge for digital-aged software principles for Adobe and Figma use. 2 weekly projects and team project presentation.
BA – Visual Communication, 2014 – Dean's List 3.7 GPA
UC Davis
Full 3 year curriculum of Adobe software and design principles for graphic, illustration and 3D work. End to end creation, ideation, pitch and presentation of 8 quarterly projects.
Northern California Oakland Based Designer
Designer collaborating with stakeholders, creatives, and agencies.
I'm wired towards brand, marketing and growth-related projects: website, sales, lifecycle, and product. My goals are creating thoughtful design through business-minded research and iteration. Let's work together!