How Will You Share Your Cherished Moments?
Inspiring action for 100 billion hosted images turned to tangible products: photo books, wedding cards, couch pillows… the list goes on.
High-level View of Shutterfly's Brand Strategy
Shutterfly is a trusted platform for personalized products, serving over 21 million active users annually. By empowering creativity and self-expression, Shutterfly helps individuals and families celebrate life’s moments through customizable photo books, cards, gifts, and home décor. See the Personality Spectrum and Archetype Wheel below:
Industry
E-commerce & Personalized Products
Founded
1999 by Dan Baum and Eva Manolis
Products
Personalized Photo Products & Home Decor
Team Size
30 Brand Designers Across 7 Brands
Brand Landscape
Brand Timeline
How We're Engaging
10 million Users to Shutterfly
1999
Founded
2006
2012 - Present
Public
Brand Logo refresh
2009 - 2021
2000
2010
2020
Acquisitions of 7 business
SFLY
I started Shutterfly creating digital ads, landing pages, banners, and emails to drive results. With over 600 personalized items, systemized layout was critical to aligned these products across all experiences.
Team Challenges
Photo Art Direction, Pinups, and Critique at Shutterfly
Shutterfly has 30 creative designers that span between adjacent 7 product companies (BorrowLens, etc.). My goal was to ensure brand consistency amongst our digital photo company products.
Solutions and Projects
How I'm Making an Impact Across
Creative and Brand Teams
Research and Experimentation
Testing, Feedback and Refinement
Products were testing on site with varying promos, popular items through historical trends, brand messaging and/or DEI imagery. My goal was to have all site banners ready to deploy and swap at varying customer journey steps.
ADs, Site Banners, Social
I enhanced brand visibility and engagement through innovative digital strategies across key channels (social and website) with component testing.
Performance Marketing
Deliverables
Enhancing User Engagement Through Strategic Design
I led the creation of over 500 deliverables across the site, implementing strategic design approaches that enhanced user engagement, fueled content growth, and seamlessly integrated intuitive visuals.
Banners
Category, Hero, Urgency, Hero, Pop Up
A/B Testing
Seasonal Products, Limited time discount, ADs
Post Graphics
Twitter, Meta, Instagram, Pinterest Promo
Email Layout
Hero imagery, New product Promo, Discount